Kendrick the Koala
Calm, creative and thoughtful
Sketches every sunrise and never rushes a good idea.
Children's fashion · Ages 2–10
Meet the wildest characters in children's fashion
Original clothing, stories and adventures for little personalities aged 2–10.
Eight characters. Eight collections.
Featured collections
Shop allThe cast
Meet the characters
Eight animals, eight personalities, eight collections. Each one comes with their own stories, songs and slightly unusual habits.
Richie the Red Panda
Energetic, adventurous and mischievous
First up the tree, last down again — usually upside down.
Pandora the Penguin
Confident, organised and curious
Has a list, a plan and a spare plan for the plan.
Siegfried the Sloth
Relaxed, artistic and quietly talented
Paints slowly, brilliantly, and only when the light is right.
Ford the Fox
Clever, stylish and resourceful
Can fix anything with string, and looks sharp doing it.
Madge the Meerkat
Kind, observant and slightly over-worried
Packs a raincoat for a sunny day, and is often right.
Connor the Capybara
Friendly, sociable and easy-going
Everybody's friend, and the calmest one in the room.
Aston the Axolotl
Imaginative, unusual and endlessly optimistic
Convinced that today is going to be the best one yet.
Loved right now
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Why parents choose us
Kind on skin
Organic cotton, soft seams, no scratchy labels.
UK & worldwide
Free UK delivery over £50, shipping to 40+ countries.
Easy returns
30 days, no fuss, prepaid UK returns label.
Secure checkout
Card, PayPal, Apple Pay and Google Pay.
Parent reviews
4.8 from 1,240 reviews
“The quality is genuinely lovely — thick cotton, beautiful print. My daughter picked Madge and now insists on wearing her three days a week.”
“Bought a Ford hoodie as a gift and it arrived beautifully wrapped. The story card inside was a really thoughtful touch.”
“Finally children's clothes with personality that don't look cheap. Washed a dozen times and still perfect.”
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